Whether transforming tiles into a design statement or capturing the essence of a luxurious spa, the goal is always to reveal that extra something special at the core of each company we work with. Through thoughtful collaboration and creative styling, Joe strives to uncover the beauty and unique qualities of each client’s vision.

With the flooring client, the goal was to demonstrate that beauty can be found anywhere, even in a product that might initially seem mundane. The shoot aimed to reposition their product, appealing to the next generation of designers and architects. By styling the flooring organically through an unfinished house, we turned an ordinary product into something extraordinary. This project involved a larger team and more models, allowing for a fantastic collaboration with prop stylists, set stylists, and clothing stylists to truly bring the vision to life.

Similarly, for Tribeca Spa, the objective was to highlight the various facets of their spa experience, emphasizing their personal touch while maintaining a professional image. Here, capturing the intimacy and quality of spa services and spaces allowed us to more accurately communicate what’s so special about local gem.